What’s the impact of Likee Ads on brand recall?

[166concerned]

What's the impact of Likee Ads on brand recall?

[jufyajerki]

The impact of Likee Ads on brand recall is emerging but measurable—especially in regions where Likee has a strong user base (e.g., Southeast Asia, India, MENA, and parts of Eastern Europe). While Likee isn't as dominant globally as TikTok or Instagram, it still offers a highly visual, short-form video environment that can drive strong brand impression—if used correctly.

📊 Key Impacts of Likee Ads on Brand Recall
✅ 1. Short-Form = High Attention Span (Temporarily)
Likee users are typically engaged in short bursts, leading to higher ad view completion rates compared to traditional banner or static ads.

Short-form ads (5–15 sec) with strong hooks tend to leave a lasting impression, especially among Gen Z and younger millennials.

Takeaway: Quick, eye-catching creative drives stronger recall in the Likee format.

🧠 2. Interactive Ads Boost Recall Further
Likee supports interactive ad formats, such as sticker challenges, branded effects, and UGC integrations.

Campaigns that invite users to co-create content tend to show a 30–50% increase in brand recall compared to passive ad formats (based on case studies from similar platforms like TikTok).

Takeaway: Engagement = memory. UGC-driven ads on Likee can significantly enhance recall.

📍 3. Regional Effectiveness
In markets like India (before Likee was banned), Indonesia, and the Middle East, Likee Ads have shown higher engagement and recall than traditional digital ads.

In these regions, video ad saturation is lower, so users are more likely to remember brands seen on Likee.

Takeaway: Likee can outperform bigger platforms in emerging markets for top-of-mind brand awareness.

📈 4. Brand Recall Metrics (Early Benchmarks)
Format   Avg. Brand Recall Uplift
In-feed video ads   +18–25%
Branded effects   +30–40%
Hashtag challenges   +25–35%

(Based on available benchmarks and platform-reported case studies)

⚠️ Challenges to Consider
Limited targeting vs. Meta/TikTok

Smaller audience pool = less scalability for global brands

Less data transparency for performance compared to mature ad platforms

🧠 Final Insight:
Likee Ads can drive strong brand recall when combined with immersive, interactive content.
For brands targeting youth in emerging markets, Likee is a cost-effective, creative-first platform worth testing—especially when TikTok CPMs are rising.