Can I dispute a Google Ads charge?

Yes, you can dispute a Google Ads charge if you believe there is an issue with the billing or if you were charged for something you didn't authorize or that doesn't align with your usage. Google Ads has a process in place for addressing disputes, but it's important to follow the right steps.

Here's how you can dispute a charge:

Review your charges: Make sure to go through your Google Ads account and check the details of the charge in question. Sometimes, the issue may be due to an overcharge or misunderstanding regarding the ad campaign settings.

Check your payment methods: Ensure that your payment method on file is correct and that there are no issues with your billing information.

Contact Google Ads support: If you believe there's an error, you can reach out to Google Ads support. You can contact them via:

Phone: You can request a call or call directly if you're in an eligible region.

Email: Through the Help & Support section of your Google Ads account.

Live chat: Available via the Help section in your Google Ads account.

Request a refund: If you believe the charge was made in error (for example, if there were invalid clicks or fraudulent activity), you can request a refund. Google typically evaluates these cases and will either issue a refund or explain why the charge is valid.

Dispute with Google Ads billing: If you still feel the charge is wrong and the customer support response doesn't resolve the issue, you can file a formal dispute through the Google Ads billing section.

Keep in mind that Google has certain policies regarding refunds and disputes, and they are more likely to issue a refund for clear mistakes or unauthorized activity but may not do so for issues like not fully understanding the campaign performance.