What is the recommended keyword density for Google Ads?

For Google Ads, the concept of keyword density is not as relevant as it is for SEO (Search Engine Optimization) for organic search results. In Google Ads, what matters most is how well your ad copy matches the user's search query and the quality score of your keywords.

However, it's still important to include your keywords in your ad copy to ensure it's relevant to the user's search. A general rule of thumb is to include your main keyword once in the ad headline and once in the ad description. But, avoid keyword stuffing as it can lead to a lower Quality Score and poor ad performance.

Remember, the primary goal of your ad copy should be to attract users, provide them with relevant information, and encourage them to click through to your website. So, while keywords are important, the overall message and value proposition of your ad are equally crucial.