What is the minimum payment amount for Google Ads?

The minimum payment amount for Google Ads depends on the billing type and your account settings. Here's an overview based on different scenarios:

1. For Prepay (Manual Payments) Accounts:
If you are on a prepaid billing setup, the minimum payment amount is generally determined by the currency and region of your Google Ads account. Typically, the minimum is around:

USD: $10

EUR: €10

GBP: £10

These amounts can vary slightly depending on your country and currency, but generally, you will need to add at least $10 (or the equivalent in your local currency) to fund your account.

2. For Postpay (Automatic Payments) Accounts:
If you are on postpay billing, Google Ads doesn't require an upfront minimum payment; instead, you pay after your ads have run. However, there is a minimum payment threshold that must be met before Google processes an automatic payment:

Minimum payment threshold: Typically ranges from $50 to $100 (or equivalent in other currencies), depending on your country, your account's spending patterns, and your payment history.

Once your account balance reaches this threshold, Google Ads will automatically charge your primary payment method.

3. Payment Threshold for Large Accounts or Advertisers:
For larger accounts or those with higher spending, Google Ads may have a higher threshold before charging. The threshold could be $500, $1,000, or more, depending on the account and the payment history.

Google Ads also may increase or decrease the threshold over time based on your account activity.

Payment and Billing Cycle Considerations:
Prepay: You control the amount and can choose how much to deposit at any time.

Postpay: You are billed after ads are served, and Google Ads automatically charges you when the threshold is reached.

Important Notes:
The minimum payment is subject to the country/region of your Google Ads account, and you will see the exact amount needed when adding funds to your account.

If your account has unpaid balances, you'll need to settle those before being able to make additional payments or run new campaigns.