What is the Google Ads policy on software and digital products?

The Google Ads policy on software and digital products covers a wide range of products and services that are distributed or sold through digital means. Here are some key points to keep in mind when advertising software and digital products on Google Ads:

1. Prohibited content: Google Ads prohibits the promotion of certain types of software and digital products, including malware, spyware, viruses, hacking tools, and any software that violates copyright laws or intellectual property rights.
2. Functionality: Software and digital products must function as advertised and must not contain any hidden functions or malicious code.
3. Downloads: If you are promoting software or digital products that require downloads, you must provide clear and accurate information about the download process, including the file size, system requirements, and any potential risks or limitations.
4. Trials and demos: If you are offering a free trial or demo of your software or digital product, you must clearly disclose the terms and conditions of the offer, including any limitations or restrictions.
5. Refunds and returns: You must provide a clear and easy-to-use refund or return policy for your software or digital product. Any refund or return requests must be processed in a timely and fair manner.
6. Intellectual property: You must respect the intellectual property rights of others and must not promote software or digital products that infringe on those rights.
7. Regulated products: If you are promoting software or digital products that are regulated by law, such as medical devices or financial services, you must comply with all applicable laws and regulations.

By following these guidelines, you can help ensure that your software and digital product ads comply with the Google Ads policy and provide a positive user experience for your customers. It's important to regularly review the Google Ads policy to ensure that your ads remain compliant and up-to-date with any changes or updates.