What is the Google Ads policy on political advertising?

Started by 4xv0sebjsy, Jul 14, 2024, 09:19 AM

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What is the Google Ads policy on political advertising?

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Google Ads has specific policies regarding political advertising to ensure transparency and fairness. Here's a summary:

1. **Identification:** Ads must clearly state the name of the organization or individual paying for the ad. If the ad promotes a political candidate or ballot measure, it should also include a clear disclosure of the candidate or measure.

2. **Geographical restrictions:** Political advertisers may only target ads to relevant geographical locations. For instance, ads for a local election cannot be shown outside the jurisdiction where the election is being held.

3. **Prohibited content:** Google prohibits ads that make false claims or misrepresent information about a political candidate, party, or ballot measure. Ads cannot use hate speech, profanity, or incendiary content.

4. **Transparency:** Google provides a political advertising transparency report and a searchable ad library for all political ads on its platform. This includes information about who paid for the ad, the ad's content, and the amount spent.

5. **Certification:** Political advertisers must comply with local legal requirements and get certified by Google. They must also comply with Google's verification process, which includes confirming their identity and location.

Please note that these policies can change and it's important to regularly check Google's advertising policies for the most up-to-date information. Also, these policies apply globally, but there might be variations based on local laws and regulations in different countries.

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