What is the Google Ads policy on pharmaceuticals and healthcare products?

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What is the Google Ads policy on pharmaceuticals and healthcare products?

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Google Ads have strict policies regarding the advertising of pharmaceuticals and healthcare products. Here's a summary:

1. **Prescription drugs**: Google generally prohibits the promotion of prescription drugs to consumers. This policy applies to both prescription pharmaceuticals and online pharmacies. However, they allow prescription drugs to be advertised to consumers in certain countries where it is legally permitted and required that the advertiser is certified by Google.

2. **Over-the-counter drugs and supplements**: These can be advertised, but the ads must not make any claims about preventing, treating, or curing a disease or condition. They also must not contain before-and-after images or endorsements from doctors or medical professionals.

3. **Healthcare services**: Services provided by licensed healthcare professionals, hospitals, and medical institutions can be advertised, but the ads must not contain any prohibited content.

4. **Unapproved pharmaceuticals and supplements**: Google prohibits the promotion of unapproved pharmaceuticals and supplements, including products that make reference to an approved drug or contain a scheduled substance.

5. **Illegal drugs and drug paraphernalia**: These are strictly prohibited.

6. **Recreational drugs**: Ads for recreational drugs are not allowed, including substances intended to produce a high or alter one's state of consciousness.

7. **Medical devices**: Ads for medical devices are allowed, but they must not promote any prohibited pharmaceuticals.

8. **Health claims**: Any health claims in your ads must be accurate, appropriately substantiated, and not misleading.

Remember, these policies can be updated at any time, so it's important to regularly review the latest Google Ads policies. Also, the specifics can vary by country.

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