What is the Google Ads policy on personal loans and financial services?

Google Ads has specific policies regarding personal loans and financial services to ensure that users are protected from misleading or harmful advertising practices. Here is an overview of the Google Ads policy on personal loans and financial services:

1. **Eligibility**: Only licensed financial institutions or registered credit providers can advertise personal loans. In the United States, this includes state-licensed banks, credit unions, and licensed online lenders.
2. **Loan amount and term**: Advertisements for personal loans must specify the minimum and maximum loan amounts and the loan term (e.g., 12 months, 24 months, etc.).
3. **Interest rates and fees**: Advertisements for personal loans must clearly disclose the annual percentage rate (APR) and any additional fees associated with the loan, such as origination fees, late fees, or prepayment penalties.
4. **Loan purpose**: Advertisements for personal loans must not encourage users to take out loans for illegal or harmful purposes, such as gambling, fraud, or debt consolidation without improving their financial situation.
5. **Loan application process**: Advertisements for personal loans must not misrepresent the loan application process, such as implying that approval is guaranteed or that a soft credit check is used for approval.
6. **Lead generation**: Advertisements for personal loans that generate leads must clearly disclose the advertiser's name, the purpose of the loan, and the lending partner's name. Lead generation advertisements must also comply with all relevant laws and regulations, such as the Truth in Lending Act (TILA) in the United States.
7. **Prohibited practices**: Advertisements for personal loans must not engage in deceptive or harmful practices, such as hidden fees, bait-and-switch tactics, or aggressive sales techniques.

Google Ads regularly updates its policies to ensure user protection and maintain a safe advertising environment. It is essential to review and stay up-to-date with the latest policies regarding personal loans and financial services to ensure your ads comply with Google's guidelines. Non-compliance with Google Ads policies may result in your account being suspended or terminated.