What is the Google Ads policy on image ad guidelines?

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What is the Google Ads policy on image ad guidelines?

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Google Ads has a set of image ad guidelines to ensure that the ads are high-quality, safe, and suitable for all audiences. Here are some of the key policies regarding image ad guidelines:

1. Image Quality: Ad images should be clear, in focus, and well lit. They should not be blurry, grainy, or contain excessive noise or distortion.
2. Image Size: Ad images should meet the minimum size requirements and should not be stretched or distorted.
3. Prohibited Content: Ad images cannot contain prohibited content, such as adult content, dangerous products or services, weapons, or hate speech.
4. Intellectual Property: Ad images cannot infringe on the intellectual property rights of others, including trademarks, copyrights, or patents.
5. Irrelevant Content: Ad images should be relevant to the product or service being advertised and should not be misleading or deceptive.
6. Call-to-Action (CTA): Ad images can include a CTA, but it should not be the dominant element of the image.
7. Logos and Branding: Ad images can include logos or branding, but they should not be the only element of the image.
8. Personalization: Ad images cannot contain personalized information, such as someone's name, address, or other identifying information.
9. Animation and Video: Animated ads and videos are allowed, but they must comply with all other image ad guidelines and cannot contain adult content, violence, or other prohibited content.

These are just a few of the image ad guidelines set by Google Ads. Advertisers should regularly review the latest policies to ensure that their ads comply with all requirements.

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