What is the Google Ads policy on healthcare-related ads?

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What is the Google Ads policy on healthcare-related ads?

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Google Ads has strict policies regarding healthcare-related ads to ensure that users are provided with accurate and helpful information. Here's a summary of the main policies:

1. **Prescription drugs**: Google generally prohibits the promotion of prescription drugs to consumers, except in certain countries where it is legally permitted and required that the advertiser is certified by Google.

2. **Over-the-counter drugs and supplements**: These can be advertised, but the ads must not make any claims about preventing, treating, or curing a disease or condition. They also must not contain before-and-after images or endorsements from doctors or medical professionals.

3. **Healthcare services**: Services provided by licensed healthcare professionals, hospitals, and medical institutions can be advertised, but the ads must not contain any prohibited content.

4. **Unapproved pharmaceuticals and supplements**: Google prohibits the promotion of unapproved pharmaceuticals and supplements, including products that make reference to an approved drug or contain a scheduled substance.

5. **Illegal drugs and drug paraphernalia**: These are strictly prohibited.

6. **Recreational drugs**: Ads for recreational drugs are not allowed, including substances intended to produce a high or alter one's state of consciousness.

7. **Medical devices**: Ads for medical devices are allowed, but they must not promote any prohibited pharmaceuticals.

8. **Health claims**: Any health claims in your ads must be accurate, appropriately substantiated, and not misleading.

9. **Personalized medical advice**: Google prohibits ads that offer to diagnose or treat medical conditions without a license, or that offer to sell products that claim to cure diseases.

10. **Sensitive medical conditions**: Google has additional restrictions on ads related to sensitive medical conditions, such as addiction, alcohol recovery, and fertility treatment.

Remember, these policies can be updated at any time, so it's important to regularly review the latest Google Ads policies. Also, the specifics can vary by country.

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