What is the Google Ads policy on gambling-related ads?

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What is the Google Ads policy on gambling-related ads?

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Google Ads has strict policies regarding gambling-related ads. In general, Google Ads does not allow ads that promote online gambling, including online casinos, sports betting, and poker. This policy is in place to help protect users from potential harm and to comply with local laws and regulations.

However, there are some exceptions to this policy. For example, Google Ads may allow ads for online gambling in certain jurisdictions where it is legal and regulated. In these cases, advertisers must be licensed by the relevant government authority and comply with all applicable laws and regulations. Advertisers must also use the "Gambling" ad format, which includes additional safeguards and restrictions to help protect users.

Google Ads also allows ads for certain types of gambling, such as lottery tickets and scratch cards, if they are sold in physical stores or kiosks. However, these ads are subject to certain restrictions and must comply with all applicable laws and regulations.

It's important to note that Google Ads policies can change over time, and it's the responsibility of the advertiser to stay up-to-date with the latest policies and guidelines. If you're planning to run gambling-related ads on Google Ads, it's a good idea to review the current policies and guidelines carefully to ensure that your ads are compliant.

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