What is the Google Ads policy on alcohol-related ads?

Google Ads has strict policies regarding alcohol-related ads to ensure that they are targeted to appropriate audiences and comply with local laws and regulations. Here are some key points to keep in mind when creating alcohol-related ads for Google Ads:

1. Age Restrictions: Alcohol-related ads are only allowed to target users who are 18 years or older in most countries, and 21 years or older in the United States. Advertisers must use age-based targeting to ensure that their ads are not shown to users outside of the designated age range.

2. Geographic Restrictions: Alcohol-related ads are subject to geographic restrictions based on local laws and regulations. Advertisers must comply with all applicable laws and regulations in the countries and regions where their ads will be shown.

3. Content Restrictions: Alcohol-related ads must not contain content that is explicit, suggestive, or appealing to minors. This includes images, videos, and text that depict excessive drinking, drunkenness, or irresponsible behavior.

4. Ad Placement Restrictions: Alcohol-related ads are not allowed on certain types of content, such as videos or websites that are targeted at minors, or that promote dangerous or harmful behavior.

5. Proof of Age: Advertisers may be required to provide proof of age and identity to ensure that they are legally allowed to advertise alcohol products.

6. Alcoholic Beverage Types: Google Ads allows ads for beer, wine, and spirits, but there are additional restrictions on certain types of alcoholic beverages, such as hard liquor or alcopops.

7. Branding and Non-Promotional Ads: Google Ads allows branding and non-promotional ads for alcohol-related products, such as brewery tours or wine tastings, as long as they comply with all applicable laws and regulations.

It's important to note that alcohol-related ads are subject to additional scrutiny and review by Google Ads, and may be disapproved or restricted if they do not comply with all applicable policies and regulations. Advertisers should carefully review the Google Ads policies and guidelines for alcohol-related ads before creating or submitting their ads.