What is the Google Ads policy on ad rotation settings?

Google Ads offers several ad rotation settings that allow advertisers to control how their ads are displayed in the auction. The Google Ads policy on ad rotation settings is designed to ensure that advertisers are using these settings in a way that provides a good user experience and maintains the integrity of the advertising ecosystem.

Here are the ad rotation settings available in Google Ads:

1. Optimize: This setting uses machine learning algorithms to automatically optimize ad delivery based on performance. Ads that are expected to perform better will be shown more often.
2. Rotate evenly: This setting shows ads evenly for a specified period of time, giving advertisers the opportunity to evaluate ad performance before making any changes.
3. Rotate indefinitely: This setting shows ads evenly for an indefinite period of time, allowing advertisers to continuously evaluate ad performance.

The Google Ads policy on ad rotation settings requires that advertisers use these settings in a way that is consistent with the following guidelines:

1. Ad rotation settings must be used to improve ad relevance and user experience.
2. Ad rotation settings must not be used to manipulate the auction or artificially inflate ad performance.
3. Ad rotation settings must not be used to circumvent Google Ads policies or guidelines.

Advertisers who violate these guidelines may have their ad rotation settings restricted or their accounts suspended. It's important to note that the Optimize setting is the default ad rotation setting in Google Ads, and it is recommended for most advertisers who are looking to improve ad performance. However, advertisers who want to evaluate ad performance more closely may choose to use the Rotate evenly or Rotate indefinitely settings.