What is the Display Network in Google Ads?

The Display Network in Google Ads is a group of over 2 million websites, apps, and videos where your Google Ads can appear. It's one of the two main networks in Google Ads—the other being the Search Network (where ads appear on Google search results).

Here's how the Display Network works:
Visual Ads: Unlike Search Ads (text-based), Display Ads are often visual—images, banners, animations, and even video.

Placement Variety: Your ads can show up on websites, mobile apps, and YouTube videos that are part of the Google Display Network (GDN).

Audience Targeting: You can target people based on:

Demographics (age, gender, etc.)

Interests and habits (like fitness lovers, tech enthusiasts)

Website visits (remarketing to people who've visited your site)

Keywords and topics (show ads on content related to your niche)

Brand Awareness: It's great for reaching new audiences and building brand awareness—not just capturing people actively searching like in Search Ads.

Examples of when to use the Display Network:
You want to promote a new product and build awareness.

You're running a retargeting campaign to remind visitors of what they viewed.

You want to reach users who haven't searched yet, but fit your ideal customer profile.