What is the difference between Search and Shopping Ads?

The main difference between Search Ads and Shopping Ads lies in their format, purpose, and where they appear on a platform like Google:

1. Search Ads:
Format: Text-based ads.

Where They Appear: These ads appear on the search engine results page (SERP) when users search for specific keywords.

Purpose: Search ads are designed to respond to user intent when they type in a query. They are typically used for more informational searches, service-based searches, or product-related queries.

Ad Content: The ad typically includes a headline, a brief description, and a link to a landing page on the advertiser's website.

Example: When someone types in "buy running shoes," a text ad might appear above or below the organic search results, showing a link to a specific store selling shoes.

2. Shopping Ads:
Format: Visual ads with images.

Where They Appear: Shopping ads also appear on SERP, but they are featured in a separate "Shopping" section or within the search results (depending on the platform).

Purpose: These ads are focused on products. They are typically used to showcase specific items for sale with product images, prices, and links directly to the product page.

Ad Content: The ad includes a product image, title, price, store name, and sometimes a rating.

Example: If you search for "running shoes," a shopping ad might display a product image, price, and description from an online store like Amazon or Walmart, making it easier for users to compare options.

Key Differences:
Appearance: Search Ads are text-based, while Shopping Ads feature images and product details.

User Intent: Search Ads are often used for informational or service-based queries, while Shopping Ads target users who are closer to making a purchase decision.

Platform Use: Shopping Ads are most commonly associated with e-commerce platforms like Google Shopping, whereas Search Ads are general and appear across search engines.

In essence, Search Ads drive traffic based on keyword searches, and Shopping Ads showcase products in a more visual and direct way, catering to users ready to shop.