What is the difference between manual CPC bidding and enhanced CPC bidding in Go

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What is the difference between manual CPC bidding and enhanced CPC bidding in Google Ads?

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To create a responsive display ad in Google Ads, follow these steps:

1. Sign in to your Google Ads account.
2. Click on "Display campaigns" in the left-hand menu.
3. Click the "+" button to create a new display campaign.
4. Choose your campaign settings, such as campaign name, budget, and targeting.
5. When you reach the "Ads & extensions" section, click on the "+" button to create a new ad.
6. Select "Responsive display ad" as the ad format.
7. Add your assets:
   * Images: Upload at least 5 images in different aspect ratios. Google will automatically adjust the images to fit different ad sizes.
   * Logos: Upload at least 1 square and 1 landscape logo.
   * Headlines: Add at least 5 headlines. Google will test different combinations to find the best performing headlines.
   * Descriptions: Add at least 5 descriptions. Google will test different combinations to find the best performing descriptions.
8. Preview your ad: You can see how your ad will look on different devices and ad placements.
9. Click "Save" to finish creating your responsive display ad.

Google Ads will automatically test different combinations of your assets to find the best performing ad. The responsive display ad format allows you to reach more people with different ad sizes and placements, which can improve the performance of your display campaigns.

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