What is the billing threshold in Google Ads?

In Google Ads, the billing threshold is the amount of money that you can spend on your account before you are required to make a payment. The billing threshold is set by default when you create a new Google Ads account, and it is based on the billing country and currency that you select.

For example, if your billing threshold is set to $50, this means that you can spend up to $50 on your account before you are required to make a payment. Once you reach your billing threshold, Google Ads will automatically charge your payment method on file to replenish your account balance.

You can view and edit your billing threshold by following these steps:

1. Sign in to your Google Ads account.
2. Click on the tools icon in the top right corner of the page, and then select "Billing & payments" from the drop-down menu.
3. On the "Billing & payments" page, click on the "Settings" tab.
4. In the "Billing threshold" section, you will see your current billing threshold and the option to edit it.
5. To edit your billing threshold, click the "Edit" button.
6. This will open the "Edit billing threshold" page, where you can enter a new billing threshold amount.
7. Once you have entered your new billing threshold, click "Save" to apply the changes.

It's important to note that the billing threshold is a flexible setting, and you can adjust it at any time to suit your needs. However, it's a good idea to set a billing threshold that is appropriate for your budget and your advertising goals, and to regularly review and update your billing threshold as needed. By setting a reasonable billing threshold and monitoring your account balance, you can ensure that you have the funds you need to run your campaigns effectively and avoid potential issues with your billing and payments.