What is Maximize Conversions bidding?

Maximize Conversions bidding is a bidding strategy used in digital advertising, particularly in Google Ads, that aims to automatically optimize your campaigns to generate the highest number of conversions within your budget.

Here's how it works:

Automatic Adjustments: Google Ads uses machine learning to automatically adjust your bids in real-time for each auction, ensuring that you are getting the most conversions possible for your specified budget.

Focus on Conversions: Instead of focusing on metrics like Cost-Per-Click (CPC) or Cost-Per-Impression (CPM), the strategy specifically focuses on driving as many conversions (e.g., sales, leads, sign-ups) as possible.

Budget Consideration: It takes into account your daily budget, historical performance, and other factors to determine the best possible bid for each auction, with the goal of achieving more conversions without exceeding your budget.

No Manual Bidding: With Maximize Conversions, you don't need to manually set individual bids for keywords or ad groups. Google's system automates it all for you.

This strategy is ideal for advertisers who want to drive as many conversions as possible without worrying about managing bids manually. However, it is most effective when there is sufficient conversion data for the algorithm to learn from.