What is demographic targeting in Google Ads?

Demographic targeting in Google Ads allows you to target your ads to specific groups of people based on their demographics, such as age, gender, parental status, and household income. This can be a useful way to ensure that your ads are being shown to the right people and to improve the relevance and effectiveness of your campaigns.

To use demographic targeting in Google Ads, you'll need to follow these steps:

1. Sign in to your Google Ads account.
2. Click the "Campaigns" tab in the left-hand menu.
3. Click the name of the campaign you want to edit.
4. Click the "Settings" tab at the top of the page.
5. Scroll down to the "Additional settings" section and click "Demographics."
6. Choose the demographics you want to target. You can choose to target by age, gender, parental status, or household income.
7. Set your bids for each demographic group. You can choose to bid more or less for certain demographics, depending on your targeting goals.
8. Click "Save" to apply your demographic targeting settings.

Demographic targeting can be a powerful tool for improving the performance of your campaigns. By targeting your ads to specific demographic groups, you can increase the relevance of your ads and improve the chances of them being seen by people who are more likely to be interested in your business. However, it's important to use demographic targeting carefully and to avoid excluding groups of people who may also be interested in your business.