What is CTR in Google Ads?

CTR (Click-Through Rate) in Google Ads is a metric that measures the percentage of people who click on your ad after seeing it. It's an important indicator of how effective your ad is at attracting interest.

The formula for calculating CTR is:

CTR
=
(
Total Clicks
Total Impressions
)
×
100
CTR=(
Total Impressions
Total Clicks
�
 )×100
Where:

Clicks are the number of times people clicked on your ad.

Impressions are the number of times your ad was shown.

For example, if your ad was shown 1,000 times and it received 50 clicks, the CTR would be:

CTR
=
(
50
1000
)
×
100
=
5
%
CTR=(
1000
50
�
 )×100=5%
A higher CTR generally means that your ad is relevant and compelling to your target audience, as more people are clicking on it after seeing it.