What is conversion value in Google Ads?

Conversion value in Google Ads is a metric that measures the monetary value of a conversion. It allows advertisers to track and measure the revenue or profit generated by their advertising campaigns, and to optimize their bids and budgets based on the value of each conversion.

Conversion value is typically set up using conversion tracking, which involves adding a conversion tracking tag to the website or landing page. When a user completes a desired action, such as making a purchase or filling out a form, the conversion tracking tag records the conversion and its associated value.

Here are some key things to keep in mind about conversion value in Google Ads:

1. Conversion value can be set up for different conversion actions, such as purchases, sign-ups, or leads.
2. Conversion value can be based on the actual revenue generated by the conversion, or on a fixed value assigned to the conversion.
3. Conversion value can be used to optimize bids and budgets using automated bidding strategies, such as Target ROAS (Return on Ad Spend) or Maximize Conversion Value.
4. Conversion value can be tracked and reported at the account, campaign, ad group, and keyword levels, giving advertisers detailed insights into the performance of their advertising campaigns.

By using conversion value in Google Ads, advertisers can better understand the impact of their advertising campaigns on their business goals and make data-driven decisions about how to optimize their bids, budgets, and targeting. This can help them improve their return on investment (ROI) and get better results from their Google Ads campaigns.