What is a price extension in Google Ads?

A price extension in Google Ads is a type of ad extension that allows advertisers to display pricing information directly in their ads. This extension enables you to showcase a list of specific products or services, along with their prices, directly beneath your main ad text.

Price extensions are useful because they provide users with more detailed information upfront, allowing them to see pricing without needing to click on the ad. This can increase the relevance of the ad, improve the user experience, and potentially lead to higher conversion rates, especially for businesses where price is a deciding factor in customer decisions.

Here's how it works:

You create a price extension with specific categories (such as product types, service packages, or pricing tiers).

You can add up to 8 different price items in a price extension, each displaying a product/service name, price, and optional descriptions.

These are shown beneath your text ad when relevant search queries are made, giving users a preview of your offerings and pricing.

Example:

If you run an online store that sells shoes, a price extension might show something like:

"Running Shoes - $49.99"

"Sports Sandals - $29.99"

"Boots - $79.99"

This allows users to quickly gauge if the product fits their budget without clicking through to the website.

Benefits:
Increased visibility: Your ad looks more comprehensive with additional details.

Better targeting: Helps users make quicker decisions based on pricing, leading to more qualified traffic.

Improved CTR: With relevant price information, people might be more likely to click on your ad if the price fits their needs.

You can set up price extensions at the campaign or ad group level and use them for specific promotions or standard offerings.