What is a Non-skippable in-stream ad?

A non-skippable in-stream ad is a type of video advertisement that appears before, during, or after a video on platforms like YouTube. As the name suggests, these ads cannot be skipped by the viewer and must be watched in their entirety before the viewer can access the desired video content.

Key characteristics of non-skippable in-stream ads include:

1. **Length**: Non-skippable in-stream ads are typically short, lasting around 15 to 20 seconds. However, some platforms may allow for longer durations, such as 30 seconds.

2. **Content**: These ads can contain a variety of content, including product promotions, brand messaging, trailers, or other forms of advertising content.

3. **Placement**: Non-skippable in-stream ads are placed within the video player of the hosting platform and are played before, during, or after the main video content.

4. **Viewability**: Unlike skippable ads, which give viewers the option to skip the ad after a few seconds, non-skippable ads require viewers to watch the entire ad before proceeding to the main video content.

Non-skippable in-stream ads offer advertisers a captive audience and can be effective for delivering short, impactful messages to viewers. However, they may also be perceived as intrusive or disruptive to the user experience, especially if they are lengthy or appear frequently during video playback. As a result, advertisers should carefully consider the placement, length, and relevance of non-skippable in-stream ads to ensure they resonate with viewers and drive desired outcomes without causing annoyance or frustration.