What is a location extension in Google Ads?

A location extension in Google Ads is a feature that allows businesses to display their physical address, phone number, and a map marker with their ads. This extension makes it easier for potential customers to find and contact your business, especially if you're a local business with a physical storefront or office.

Here's how it works:

Address: The business's address is shown alongside the ad, helping users know where the business is located.

Phone Number: Users can click to call the business directly from the ad.

Map: A map marker might also appear, which can help people who want to visit your location by providing an easy way to see the exact address on Google Maps.

Benefits of Location Extensions:
Increased local relevance: Your ads become more relevant to users in the vicinity of your business.

Improved visibility: Location details can encourage users to visit your physical store.

Mobile friendliness: Users on mobile devices can get directions easily and directly call the business.

Better performance: Ads with location extensions tend to perform better because they provide more information, which can help drive foot traffic and local leads.

Setting up location extensions typically requires connecting your Google Ads account to your Google My Business account. Once linked, your business's address and other relevant information will automatically show in your ads.