What is a local ad?

A local ad is an advertisement specifically targeted to a local audience, typically promoting products, services, or events available within a specific geographic area. These ads aim to reach consumers who are located in or near the advertiser's physical location, such as a brick-and-mortar store, restaurant, or service provider.

Key characteristics of local ads include:

1. **Geotargeting**: Local ads are targeted to specific geographic locations, such as cities, neighborhoods, or radius around a physical address. This allows advertisers to reach potential customers who are most likely to visit their business or make a purchase.

2. **Location Extensions**: Local ads often include location extensions, which display additional information about the advertiser's business, such as the address, phone number, business hours, and directions. This information helps users find and contact the business easily.

3. **Promotions and Offers**: Local ads may highlight special promotions, discounts, or offers available at the advertiser's location to incentivize customers to visit or make a purchase. These promotions can help drive foot traffic and increase sales for local businesses.

4. **Call-to-Action**: Local ads typically include a clear call-to-action (CTA) prompting users to take a specific action, such as visiting the advertiser's website, calling the business, or getting directions to the physical location.

5. **Local Inventory Ads**: For retailers with physical stores, local inventory ads allow advertisers to showcase their available products to nearby shoppers. These ads display product information, availability, and pricing, helping users find and purchase products locally.

Local ads can be distributed through various channels, including search engines (e.g., Google Ads), social media platforms (e.g., Facebook Ads), local directories, mobile apps, and online maps. By targeting consumers in their local area and providing relevant, actionable information, local ads help businesses connect with potential customers and drive offline and online conversions within their community.