What is a Lightbox ad?

A Lightbox ad is a type of interactive display ad format offered by Google Ads that is designed to engage users with rich media content. Lightbox ads are primarily used within the Google Display Network (GDN) and can include various elements such as images, videos, animations, and interactive features.

Key characteristics of Lightbox ads include:

1. **Engagement**: Lightbox ads are designed to encourage user interaction and engagement. When a user interacts with the ad by hovering over it or clicking on it, the ad expands to a larger size, allowing users to interact with the content in more detail.

2. **Rich Media**: Lightbox ads can incorporate a wide range of rich media content, including images, videos, 360-degree product views, product carousels, and more. This allows advertisers to create visually compelling and interactive experiences that capture the attention of users and drive engagement.

3. **Customization**: Advertisers have the flexibility to customize the content and layout of Lightbox ads to suit their specific marketing goals and target audience. This customization may include adjusting the creative elements, adding interactive features, and incorporating branding elements to create a cohesive brand experience.

4. **Cost Structure**: Lightbox ads are typically sold on a cost-per-engagement (CPE) basis, meaning advertisers only pay when users actively engage with the ad by interacting with it in some way, such as expanding the ad or interacting with the content. This cost structure ensures that advertisers only pay for meaningful interactions with their ads.

5. **Targeting Options**: Like other display ad formats within the Google Display Network, Lightbox ads offer various targeting options to help advertisers reach their desired audience effectively. This includes targeting based on demographics, interests, behavior, keywords, placements, and more.

Overall, Lightbox ads provide advertisers with a highly engaging and customizable ad format that allows them to create immersive brand experiences and drive user engagement across the Google Display Network. By leveraging rich media content and interactive features, Lightbox ads can capture the attention of users and encourage them to interact with the ad, ultimately driving brand awareness, consideration, and conversion.