What is a lead form extension in Google Ads?

A Lead Form Extension in Google Ads is a type of ad extension that allows advertisers to collect potential customer information directly from their ads without users having to visit a landing page. It's designed to help businesses generate leads, such as email addresses, phone numbers, or other contact details, directly through the search ads.

Here's how it works:

Form Fields: When users click on the ad, a form appears within the ad itself (on mobile devices), asking for details like name, email, phone number, etc. This form is customizable based on what information the advertiser needs.

Instant Capture: Once users submit their information, the details are captured and stored within Google Ads, allowing advertisers to follow up with the leads.

Integration: Lead Form Extensions can be integrated with a Customer Relationship Management (CRM) tool to automatically upload the lead data for further engagement or nurturing.

Ad Placement: These forms appear alongside your regular search ad when a user searches for relevant keywords, offering a seamless way to capture leads without the need for users to leave the search page.

This extension is particularly useful for businesses focused on lead generation, such as real estate, financial services, or home improvement, where the goal is to quickly capture customer interest and contact information.