How do I set up an MCC account?

Setting up a Google Ads Manager Account (formerly known as My Client Center or MCC account) involves a few straightforward steps. This account type allows you to manage multiple Google Ads accounts from a single dashboard. Here's how you can set up an MCC account:

### Steps to Set Up a Google Ads Manager Account:

1. **Sign Up or Sign In to Google Ads:**

   - If you don't already have a Google Ads account, you'll need to create one. Visit [Google Ads](https://ads.google.com) and click on "Start Now" to begin the sign-up process.
   - If you have an existing Google Ads account, sign in using your credentials.

2. **Access Google Ads Manager Account:**

   - Once logged into your Google Ads account, navigate to the [Google Ads Manager Account](https://ads.google.com/intl/en_us/home/tools/manager-accounts/) page.

3. **Create a New Manager Account:**

   - Click on "Create Account" or "Sign Up Now" to initiate the process of setting up your Manager Account.
   - You may be prompted to enter your business information, such as the name of your agency or business.

4. **Link Existing Google Ads Accounts (Optional):**

   - If you already manage Google Ads accounts for clients or different business units, you can link these accounts to your Manager Account.
   - To link existing accounts, you will need the Google Ads account ID (a 10-digit number found in the top corner of the Google Ads interface when logged into the account you want to link).

5. **Set Up User Access and Permissions:**

   - Define user roles and permissions for individuals who will manage or access the Manager Account and linked Google Ads accounts.
   - Assign roles such as Admin, Standard user, or Read-only access based on responsibilities and needs.

6. **Confirm and Complete Setup:**

   - Follow the on-screen prompts to finalize the setup of your Manager Account.
   - Review and accept Google's terms of service and any additional agreements relevant to using the Manager Account.

7. **Begin Managing Accounts:**

   - Once your Manager Account is set up, you can start managing multiple Google Ads accounts from a single dashboard.
   - Access features like consolidated reporting, bulk management tools, shared audiences, and more to streamline campaign management.

### Tips for Managing Your Google Ads Manager Account:

- **Stay Organized**: Use labels, campaigns, and other organizational tools to keep accounts distinct and manageable.
 
- **Utilize Tools and Resources**: Take advantage of Google Ads training and support resources to maximize efficiency and effectiveness.

- **Regularly Review Performance**: Monitor campaign performance across linked accounts to identify trends, opportunities, and areas for improvement.

By setting up a Google Ads Manager Account, you can efficiently manage and optimize multiple Google Ads accounts, making it ideal for agencies managing client campaigns or businesses with multiple advertising initiatives.