What is a Google Ads ad group?

In Google Ads, an ad group is a container within a campaign that organizes a set of ads and keywords around a common theme or topic. Ad groups allow advertisers to create and manage multiple sets of ads that target different audience segments or serve different purposes within a single campaign.

Key characteristics of Google Ads ad groups include:

1. **Grouping of Ads and Keywords**: Ad groups contain a collection of ads and keywords that share a common theme, topic, or target audience. For example, an e-commerce retailer might create ad groups for different product categories, such as "Electronics," "Apparel," and "Home Goods."

2. **Ad Format and Settings**: Each ad group can have its own set of ads, including text ads, display ads, shopping ads, or video ads, depending on the campaign's objectives and targeting options. Advertisers can also set specific ad settings and bid adjustments for each ad group.

3. **Keyword Targeting**: Ad groups allow advertisers to target specific keywords or phrases related to the theme of the ad group. Keywords can be added to the ad group manually or using keyword match types to control how closely they match users' search queries.

4. **Budget Allocation**: Advertisers can set a budget for each ad group within a campaign to control spending and allocate resources effectively. This allows advertisers to prioritize certain ad groups or allocate more budget to high-performing ad groups.

5. **Performance Monitoring**: Google Ads provides detailed performance metrics and analytics for each ad group, allowing advertisers to monitor key metrics such as impressions, clicks, click-through rate (CTR), conversions, and return on investment (ROI). Advertisers can use this data to evaluate the performance of their ad groups and make adjustments as needed to optimize performance.

Overall, ad groups are a fundamental component of Google Ads campaigns, allowing advertisers to organize their ads and keywords effectively, target specific audience segments or topics, and optimize their advertising campaigns for better results. By grouping ads and keywords into logical categories, advertisers can create more targeted and relevant ads that resonate with their target audience and drive better performance.