What is a Google Ads campaign?

A Google Ads campaign is an advertising effort created and managed within the Google Ads platform. It allows businesses to promote their products or services by displaying ads on Google's search engine results pages (SERPs), websites within the Google Display Network, YouTube videos, and other placements.

Here's a breakdown of key components:

1. **Campaign**: The highest level of organization within Google Ads. A campaign typically focuses on a specific advertising goal, such as driving website traffic, increasing brand awareness, or generating leads.

2. **Ad Groups**: Within a campaign, you create ad groups to organize your ads. Ad groups contain a set of similar ads and keywords. This structure allows for better targeting and relevance.

3. **Keywords**: These are words or phrases that you choose to trigger your ads to appear when someone searches on Google. Keywords are vital for ensuring your ads are shown to the right audience.

4. **Ads**: The actual advertisements you create to promote your products or services. These ads can include text, images, videos, or a combination thereof, depending on the type of campaign you're running.

5. **Bidding**: You set a bid amount, which is the maximum amount you're willing to pay when someone interacts with your ad, such as clicking on it. Google Ads operates on a pay-per-click (PPC) model, meaning you only pay when someone engages with your ad.

6. **Targeting**: Google Ads offers various targeting options to reach your desired audience, including location targeting, demographic targeting, device targeting, and more. This helps ensure your ads are shown to the right people at the right time.

7. **Budget**: You set a budget for each campaign, specifying how much you're willing to spend on advertising within a certain timeframe, such as daily or monthly.

Overall, Google Ads campaigns provide businesses with a powerful platform to reach potential customers and drive valuable actions, such as website visits, purchases, or inquiries.