What is a Gallery ad?

A Gallery ad is a type of interactive ad format offered by Google Ads that enables advertisers to showcase multiple images or videos within a single ad unit. Gallery ads are primarily used within the Google Search Network and appear at the top of the search results page, providing a visually rich and immersive experience for users.

Key characteristics of Gallery ads include:

1. **Visual Appeal**: Gallery ads allow advertisers to display a series of images or videos in a swipeable carousel format, providing users with a visually engaging and interactive experience directly within the search results page.

2. **Multiple Images or Videos**: Advertisers can include multiple images or videos within a single Gallery ad, allowing them to showcase different products, features, or benefits in a cohesive and visually compelling way.

3. **Call-to-Action Buttons**: Gallery ads include customizable call-to-action (CTA) buttons that encourage users to take action, such as visiting the advertiser's website, making a purchase, or contacting the business. These CTAs can be tailored to align with the advertiser's marketing objectives and desired user actions.

4. **Expanded Headlines and Descriptions**: Gallery ads feature expanded headlines and descriptions that provide additional context and information about the advertised products or services. This allows advertisers to convey more detailed messaging and capture the attention of users more effectively.

5. **Placement**: Gallery ads appear at the top of the search results page on mobile devices, occupying a significant portion of the screen space and providing prominent visibility to users. This prime placement helps advertisers attract the attention of users and drive engagement with their ads.

6. **Performance Metrics**: Like other ad formats within the Google Ads platform, Gallery ads offer robust performance metrics and reporting capabilities, allowing advertisers to track key metrics such as impressions, clicks, conversions, and more. This data enables advertisers to measure the effectiveness of their Gallery ads and optimize their campaigns for better results.

Overall, Gallery ads provide advertisers with a powerful and visually compelling ad format that enables them to capture the attention of users, convey their messaging effectively, and drive engagement directly within the search results page. By leveraging the interactive nature of Gallery ads and showcasing multiple images or videos, advertisers can create immersive brand experiences that resonate with their target audience and drive meaningful actions.