What is a Discovery campaign?

A Discovery campaign is a type of advertising campaign offered by Google Ads that allows advertisers to reach and engage with potential customers across various Google platforms, including the Discover feed, YouTube, Gmail, and the Google Search Network.

Key characteristics of Discovery campaigns include:

1. **Multi-Platform Reach**: Discovery campaigns enable advertisers to reach potential customers across multiple Google platforms, including the Discover feed (formerly known as Google Feed), YouTube, Gmail, and the Google Search Network. This extensive reach allows advertisers to connect with users at different stages of their customer journey and across a variety of digital touchpoints.

2. **Engaging Ad Formats**: Discovery campaigns utilize visually rich and engaging ad formats, such as image and carousel ads, that are designed to capture the attention of users and encourage interaction. These ad formats are seamlessly integrated into the user experience across Google platforms, providing a native and non-disruptive advertising experience for users.

3. **Audience Targeting**: Discovery campaigns offer advanced audience targeting options that allow advertisers to reach specific audiences based on factors such as demographics, interests, behaviors, and past interactions with their brand. Advertisers can also leverage Google's machine learning capabilities to automatically optimize their targeting and bidding strategies for maximum effectiveness.

4. **Automated Bidding**: Discovery campaigns utilize automated bidding strategies, such as Target CPA (Cost-Per-Acquisition) and Target ROAS (Return on Ad Spend), to help advertisers achieve their desired performance goals. These bidding strategies use machine learning algorithms to adjust bids in real-time based on the likelihood of conversion and the value of each click or interaction.

5. **Performance Tracking and Optimization**: Like other advertising campaigns within the Google Ads platform, Discovery campaigns offer robust performance tracking and optimization tools that allow advertisers to monitor key metrics such as impressions, clicks, conversions, and return on investment (ROI). Advertisers can use this data to optimize their campaigns for better results and maximize their advertising ROI.

Overall, Discovery campaigns provide advertisers with a powerful and versatile advertising solution that enables them to reach and engage with potential customers across multiple Google platforms. By leveraging visually rich ad formats, advanced audience targeting, automated bidding strategies, and performance optimization tools, advertisers can create highly effective campaigns that drive engagement, conversions, and business growth.