What is a call-only ad in Google Ads?

A call-only ad in Google Ads is a type of ad format specifically designed to encourage phone calls rather than directing users to a website. These ads appear on devices that can make calls, like smartphones, and when someone taps the ad, it initiates a phone call directly to your business instead of opening a landing page.

Key Features:
Phone-focused: Only appears on mobile devices capable of calling.

No landing page needed: Calls go straight to your business phone number.

Clickable phone number: The main call-to-action is to "Call" rather than "Visit site."

Business info displayed: Includes your business name, phone number, and description text.

Benefits:
Great for local businesses, service providers, or any business that thrives on phone interactions.

Useful when you want to capture leads quickly through real-time conversations.

Helps businesses with no or limited websites still advertise effectively.

Example:
Plumber Co. | 24/7 Emergency Service
Call Now to Speak with a Local Plumber – Fast, Affordable, Trusted.