What happens if I don't pay my Google Ads balance?

If you don't pay your Google Ads balance, here's what typically happens, step by step:

1. Account Suspension
Google will usually attempt to charge your primary payment method a few times. If the payment fails and the balance remains unpaid:

Your ads will stop running.

Your Google Ads account may be suspended for non-payment.

You'll see alerts in your account about the overdue balance, and you won't be able to create or edit campaigns.

2. Interest and Late Fees (Depending on Country)
In some regions, Google may charge late fees or interest on outstanding balances, depending on local laws and their terms of service.

3. Collection Process
If the balance remains unpaid for a long time:

Google may send the account to collections, especially for larger unpaid amounts.

This could impact your credit score, depending on your country and the nature of the account (especially if it's a business account).

4. Future Account Restrictions
You may be barred from creating new accounts with the same billing info or email address.

If you clear the balance later, you might be able to reactivate the account, but that's at Google's discretion.