What happens if I dispute a Google Ads charge?

If you dispute a Google Ads charge, it triggers a process where Google will review the charge and the circumstances surrounding it to determine if it's valid or if an error has occurred. Here's what typically happens:

1. Initiating the Dispute
You'll need to contact Google Ads support directly and explain why you believe the charge is incorrect.

This could be due to unexpected costs, billing errors, fraud, or other issues.

You can either do this through the Google Ads interface or contact Google Ads support via email or chat.

2. Investigation by Google
Google will then investigate your claim to see if there's a valid reason for the charge dispute.

This might take a few days depending on the complexity of the issue.

If it's a billing error or issue with the account, they may be able to correct it on their end.

3. Possible Outcomes
Charge is Correct: If the charge is determined to be valid, Google will let you know, and you'll need to pay the amount.

Charge is Incorrect (Refund Issued): If the charge is found to be incorrect, Google may issue a refund or credit to your account.

Account Restrictions: If fraud or policy violations are suspected (e.g., unauthorized activity on your account), your Google Ads account may be temporarily suspended or restricted until the issue is resolved.

4. Impact on Account
Disputing charges should not automatically result in any penalties unless fraud or terms violations are involved.

However, if the issue is not resolved or if Google finds evidence of unauthorized activity, they could suspend or even permanently disable your account.

5. Documentation and Follow-up
Google might request further documentation to process the dispute, such as transaction history or proof of payment issues.

They'll typically provide you with a resolution once the investigation is complete.

Tips:
Be Clear and Detailed: Provide clear details of why you are disputing the charge, including any relevant account history or error that you believe occurred.

Keep Track: Keep track of any communications from Google Ads regarding your dispute, as they may ask for additional information or updates.

Check Your Billing History: Review your Google Ads billing history and campaigns to make sure the charge is legitimate. Sometimes, the issue could simply be a miscommunication or misinterpretation of campaign settings.