What are the main types of ad extensions?

Ad extensions are additional pieces of information that can be added to your search ads to provide more details and encourage users to engage with your ad. Here are the main types of ad extensions:

Sitelink Extensions: These allow you to add additional links to your ad, leading users to specific pages on your website, such as product pages, contact pages, or special offers.

Call Extensions: This extension lets you add a phone number to your ad, making it easy for users to call directly from the ad, especially on mobile devices.

Location Extensions: These show your business address, phone number, and a map marker alongside your ad. It helps users find your physical location more easily, especially for local businesses.

Callout Extensions: Callouts provide extra text that highlights unique selling points or features of your business, like "Free Shipping" or "24/7 Support." They don't have links.

Structured Snippet Extensions: These allow you to add specific details about your products or services in a structured format. For example, you could list types of products you offer or the services you provide.

Price Extensions: These let you show prices for specific products or services directly in your ad, making it clear to users what to expect cost-wise.

App Extensions: These enable you to add a link to your mobile app, encouraging users to download the app directly from your ad.

Promotion Extensions: These highlight special sales or promotions, such as discounts or seasonal offers, directly in your ad.

Lead Form Extensions: These provide a form directly in the ad for users to submit their information (like email or phone number) without needing to click through to your website.

Each of these ad extensions helps make your ad more informative and can improve your click-through rate (CTR) by offering more value to users.