What are the different types of Google Ads campaigns?

Google Ads offers several types of campaigns, each tailored to different advertising goals and formats. Here are the main types of Google Ads campaigns:

### 1. **Search Network Campaigns:**
   - **Description:** Ads appear in Google search results when users search for keywords related to your chosen targeting.
   - **Use Case:** Ideal for driving website traffic, generating leads, and capturing immediate demand from users actively searching for products or services.

### 2. **Display Network Campaigns:**
   - **Description:** Ads appear on a vast network of websites, videos, and apps within the Google Display Network (GDN).
   - **Use Case:** Effective for building brand awareness, reaching audiences with visual ads, and remarketing to users who have previously visited your website.

### 3. **Shopping Campaigns:**
   - **Description:** Showcase your products with images directly in Google search results (for Google Shopping ads) or on the Google Display Network.
   - **Use Case:** Best for retail advertisers looking to promote their online and local inventory, boost traffic to their website or physical store, and find better-qualified leads.

### 4. **Video Campaigns:**
   - **Description:** Promote video content on YouTube and across the web. Video ads can appear before, during, or after other videos, or in search results.
   - **Use Case:** Suitable for advertisers wanting to raise awareness, drive consideration, and increase conversions using engaging video content.

### 5. **App Campaigns:**
   - **Description:** Promote apps across Google's networks, including Google Search, Google Play, YouTube, and the Google Display Network.
   - **Use Case:** Designed for mobile app developers looking to increase app installations, drive app engagement, or re-engage users who have already installed their app.

### 6. **Discovery Campaigns:**
   - **Description:** Reach potential customers across multiple Google platforms, including YouTube, Gmail, and the Discover feed on Google Search.
   - **Use Case:** Intended for advertisers aiming to raise brand awareness and reach users during moments of exploration and discovery.

### 7. **Local Campaigns:**
   - **Description:** Promote physical locations across Google's networks, including Google Search, Maps, YouTube, and the Google Display Network.
   - **Use Case:** Perfect for businesses with physical locations seeking to drive visits to stores, restaurants, or service areas.

### 8. **Smart Campaigns:**
   - **Description:** Automated campaigns that use machine learning to target potential customers likely to convert.
   - **Use Case:** Simplifies the advertising process for small businesses looking to increase website visits, calls, or store visits without needing extensive knowledge of Google Ads.

### Additional Considerations:
   - **Campaign Subtypes:** Within each campaign type, there are often subtypes or specialized options tailored to specific objectives or industries (e.g., Lead Generation, Dynamic Search Ads, Gmail Ads).
   - **Cross-Campaign Optimization:** Google Ads allows for interconnected strategies across multiple campaign types to maximize reach, engagement, and conversions.

Choosing the right campaign type depends on your specific advertising goals, target audience, and budget. Each type offers unique advantages and features designed to help advertisers achieve their desired outcomes efficiently within the Google Ads ecosystem.