What are the different types of ad formats in Google Ads?

In Google Ads, there are several types of ad formats available for advertisers to create and customize their advertisements. Each ad format is designed to suit different campaign objectives and placements across the Google Ads network. Here are the main types of ad formats in Google Ads:

### 1. **Text Ads:**
   - **Description:** Text ads consist of a headline, two lines of description, and a display URL.
   - **Placement:** Displayed on Google Search results pages above or below organic search results.
   - **Objective:** Directly promote products/services and drive traffic to your website.

### 2. **Responsive Search Ads:**
   - **Description:** Allows multiple headlines and descriptions, which Google dynamically combines to create different ad combinations.
   - **Placement:** Shown on Google Search results pages.
   - **Objective:** Increase ad relevance and click-through rates by testing multiple headline and description combinations.

### 3. **Image Ads:**
   - **Description:** Visual ads with images designed to attract attention.
   - **Placement:** Displayed on the Google Display Network (GDN), including websites, apps, and YouTube.
   - **Objective:** Build brand awareness and engagement through visually appealing ads.

### 4. **Responsive Display Ads:**
   - **Description:** Adaptable to fit different ad sizes and formats across the Google Display Network.
   - **Placement:** Displayed on websites, apps, Gmail, and YouTube.
   - **Objective:** Reach potential customers with visually engaging ads that adapt to various placements.

### 5. **Video Ads:**
   - **Description:** Promotional videos uploaded to Google Ads or linked from YouTube.
   - **Placement:** Shown on YouTube and across the Google Display Network.
   - **Objective:** Engage users with compelling video content, drive brand awareness, and encourage actions such as clicks or views.

### 6. **Shopping Ads:**
   - **Description:** Product-based ads that include a product image, title, price, and store name.
   - **Placement:** Displayed on Google Search results pages and Google Shopping.
   - **Objective:** Promote products directly to users searching for specific items, drive traffic to product pages, and increase sales.

### 7. **App Promotion Ads:**
   - **Description:** Designed to promote mobile apps and encourage downloads or in-app actions.
   - **Placement:** Displayed across Google Search, Google Play Store, Google Display Network, YouTube, and within other apps.
   - **Objective:** Increase app installs and engagements with mobile users.

### 8. **Call-Only Ads:**
   - **Description:** Ads designed specifically to encourage users to call your business directly from the ad.
   - **Placement:** Displayed on mobile devices.
   - **Objective:** Drive phone calls to your business and increase direct customer inquiries.

### 9. **Local Ads (Google Maps):**
   - **Description:** Ads that appear on Google Maps and promote nearby businesses or locations.
   - **Placement:** Shown within Google Maps app and desktop version.
   - **Objective:** Increase foot traffic and local awareness for physical business locations.

### 10. **Discovery Ads:**
   - **Description:** Native ads that appear across Google properties such as Gmail, YouTube, and Discover.
   - **Placement:** Shown in feed-based formats to users likely interested in discovering new content or products.
   - **Objective:** Drive brand awareness and engagement by reaching users in moments of discovery.

### Conclusion:
Each ad format in Google Ads offers unique advantages and is tailored for specific campaign goals, whether it's driving website traffic, increasing brand visibility, encouraging app downloads, or promoting local business services. Advertisers can leverage these formats strategically to optimize their campaigns and achieve desired outcomes across Google's vast advertising network.