How do you create a remarketing list in Google Ads?

Creating a remarketing list in Google Ads allows you to target users who have previously interacted with your website, app, or specific content. Here's a step-by-step guide on how to create a remarketing list:

### 1. **Sign in to Google Ads:**
   - Navigate to the Google Ads website and sign in with your Google account credentials.

### 2. **Access Audience Manager:**
   - Click on "Tools & Settings" in the top right corner of your Google Ads account.
   - Under the "Shared Library" section, select "Audience Manager."

### 3. **Create a New Audience:**
   - In the Audience Manager, click on the blue plus button to create a new audience.

### 4. **Select Remarketing List:**
   - Choose "Website visitors," "App users," or "YouTube users," depending on the source of your audience.

### 5. **Set Up Remarketing List Details:**
   - Provide a name for your remarketing list that reflects the audience segment you're targeting.
   - Optionally, add a description to provide more context about the list.

### 6. **Define Audience Criteria:**
   - Configure the audience criteria based on how users interacted with your website, app, or YouTube channel.
   - Choose from predefined options such as:
     - **Website visitors:** Target users who visited specific pages or sections of your website.
     - **App users:** Target users who have taken specific actions within your mobile app.
     - **YouTube users:** Target users who interacted with your YouTube videos or channel.

### 7. **Set Membership Duration:**
   - Specify how long a user should remain in the remarketing list after interacting with your website, app, or YouTube content.
   - Choose a duration that aligns with your marketing objectives and typical customer behavior.

### 8. **Advanced Audience Rules (Optional):**
   - For more advanced targeting, use rules to include or exclude users based on specific conditions (e.g., demographics, behavior, interests).

### 9. **Create the Audience:**
   - Click on "Create audience" to save your remarketing list.

### 10. **Implement Remarketing Tag (if necessary):**
   - If you haven't already implemented the Google Ads remarketing tag on your website or app, follow the instructions provided by Google Ads to add the tag to relevant pages or integrate it with your app.

### 11. **Monitor and Adjust:**
   - Once created, monitor the performance of your remarketing list within Google Ads.
   - Adjust audience criteria, membership duration, and targeting strategies based on performance metrics and campaign objectives.

### 12. **Use Remarketing List in Campaigns:**
   - After creating your remarketing list, you can use it to target ads in new or existing Google Ads campaigns.
   - Select the remarketing list as a targeting option when setting up ad groups within your campaigns.

By creating and utilizing remarketing lists effectively in Google Ads, you can reconnect with users who have shown interest in your products or services, increase brand awareness, and drive conversions by delivering relevant ads based on their previous interactions.