How do I add sitelink extensions?

Adding sitelink extensions to your Google Ads campaigns is a straightforward process. Here's a step-by-step guide on how to add sitelink extensions:

### Steps to Add Sitelink Extensions in Google Ads:

1. **Sign in to your Google Ads Account**:
   - Go to [Google Ads](https://ads.google.com) and sign in with your Google account credentials.

2. **Navigate to Campaigns**:
   - Click on "Campaigns" in the left-hand menu to access the campaign where you want to add sitelink extensions.

3. **Select Ad Extensions**:
   - Click on the "Ads & extensions" tab in the left-hand menu.

4. **Choose Sitelink Extensions**:
   - Under the Extensions tab, click on the blue plus button (+) to add a new extension and select "Sitelink extensions" from the dropdown menu.

5. **Create New Sitelink Extension**:
   - If you haven't created sitelink extensions before, you'll be prompted to create a new sitelink extension.

6. **Enter Sitelink Details**:
   - In the "New sitelink extension" window, enter the details for each sitelink:
     - **Link Text**: Enter the clickable text for the sitelink (up to 25 characters).
     - **Final URL**: Enter the URL of the specific page on your website that the sitelink should direct users to.
     - **Description (optional)**: Add a brief description (up to 35 characters) to provide additional context for the sitelink.

7. **Mobile Preference (optional)**:
   - You can choose to set specific sitelinks for mobile devices or make them applicable across all devices.

8. **Save**:
   - Click on "Save" to save your sitelink extension.

9. **Apply to Campaigns or Ad Groups**:
   - After creating sitelink extensions, you can choose to apply them at either the campaign level or the ad group level.
   - To apply at the campaign level: Select the campaign(s) where you want the sitelink extension to appear and click "Save".
   - To apply at the ad group level: Click on the ad group(s) where you want the sitelink extension to appear and click "Save".

10. **Review and Monitor**:
    - Once saved, review your sitelink extensions to ensure they are correctly applied and aligned with your ad messaging and business objectives.
    - Monitor the performance of your sitelink extensions using Google Ads reporting tools to assess their impact on ad engagement and conversions.

### Best Practices for Using Sitelink Extensions:

- **Relevance**: Ensure sitelinks direct users to relevant pages that match their intent and the ad copy.
 
- **Clear and Compelling**: Use clear, actionable text that entices users to click on the sitelink.
 
- **Regular Updates**: Update sitelinks regularly to reflect current promotions, seasonal offers, or new products/services.
 
- **Test Different Variations**: Experiment with different sitelinks to understand which combinations drive higher click-through rates and conversions.
 
By following these steps and best practices, you can effectively add and manage sitelink extensions in Google Ads to enhance your ad's visibility, provide additional value to potential customers, and improve overall campaign performance.