What are structured snippet extensions?

Structured Snippet Extensions are a type of ad extension in Google Ads that allows you to highlight specific aspects or features of your product or service within a search ad. These extensions give additional context to users, making your ads more informative and relevant, which can help improve your click-through rate (CTR).

Unlike other extensions that may add more general information (like phone numbers, location, etc.), structured snippets are designed to present specific, pre-defined categories of information, such as services, products, or aspects of your business.

Here's a breakdown of how structured snippet extensions work:

1. Categories/Headings:
You choose a category (called a header) for your structured snippet, and then provide specific values for that category. For example, if you're advertising a restaurant, the category could be "Cuisines," and the values might be "Italian, Chinese, Indian."

2. Examples of Structured Snippet Categories:
Services: You can list services your business provides (e.g., "Free Delivery," "24/7 Support").

Amenities: For hotels, this could be "Free Wi-Fi," "Outdoor Pool," etc.

Types: Show the different types of products or offerings (e.g., "Men's Clothing," "Women's Shoes").

Brands: List the brands you carry (e.g., "Nike, Adidas, Puma").

3. Format:
The structured snippets are shown underneath the main ad copy in a separate line, making the ad more detailed and informative. Here's an example:

Ad Title: Best Italian Restaurant in Town
Description: Enjoy delicious pasta, pizza, and more.
Structured Snippet:
Cuisines: Italian, Mexican, Thai

The structured snippet extension would display something like this under the ad description, making it clear to the user what types of cuisine the restaurant offers.

4. Benefits:
Improved Ad Relevance: It adds value and details to your ad, potentially increasing its relevance to users.

Better Performance: By giving users more information before they click, you may get higher quality traffic and better engagement.

Flexibility: You can create structured snippets for multiple categories, allowing you to highlight different features or offers.

Overall, structured snippet extensions are a great way to make your ads stand out, give users more information up front, and hopefully improve your ad's performance.