What are some tools that integrate well with Google Ads?

There are many tools that can integrate well with Google Ads to help you manage and optimize your campaigns. Here are a few examples:

1. Google Analytics: Google Analytics is a free tool that allows you to track and analyze website traffic and user behavior. By linking your Google Ads and Google Analytics accounts, you can see detailed data about how users interact with your website after clicking on your ads. This can help you understand which ads are driving the most valuable traffic and make informed decisions about how to optimize your campaigns.
2. Google Tag Manager: Google Tag Manager is a free tool that allows you to manage and deploy marketing tags (snippets of code) on your website without the need for a developer. By using Google Tag Manager to add the Google Ads conversion tracking tag to your website, you can track conversions and measure the effectiveness of your campaigns.
3. Keyword research tools: There are many keyword research tools available that can help you identify relevant and high-performing keywords for your Google Ads campaigns. Some popular options include Google's Keyword Planner, Moz Keyword Explorer, and SEMrush.
4. Bid management tools: Bid management tools can help you automate the process of setting and adjusting bids for your Google Ads campaigns. Some popular options include Kenshoo, Marin Software, and Acquisio.
5. Landing page optimization tools: Landing page optimization tools can help you create and test different versions of your landing pages to see which ones perform the best. Some popular options include Optimizely, Unbounce, and Instapage.

By using these tools in conjunction with Google Ads, you can more effectively manage and optimize your campaigns to drive better results.