What are some automated rules you can set up in Google Ads?

There are several automated rules you can set up in Google Ads to help save time and optimize your campaigns. Here are some examples:

1. Bid adjustments: You can set up automated rules to increase or decrease bids based on performance metrics such as click-through rate (CTR), conversion rate, or cost per conversion.
2. Ad scheduling: You can set up automated rules to adjust bids or pause/enable campaigns based on the time of day, day of the week, or specific dates.
3. Budget pacing: You can set up automated rules to adjust bids or pause/enable campaigns based on your budget pacing, such as to ensure you don't run out of budget too quickly or to maximize spend towards the end of a billing period.
4. Keyword expansion: You can set up automated rules to add new keywords to your campaigns based on search terms that have triggered your ads.
5. Negative keyword expansion: You can set up automated rules to add negative keywords to your campaigns based on search terms that are not relevant to your business.
6. Ad testing: You can set up automated rules to rotate ads evenly or optimize for best performing ads based on CTR or conversion rate.
7. Alert notifications: You can set up automated rules to receive notifications when certain performance metrics fall below or exceed a specified threshold.

These are just a few examples of the many automated rules you can set up in Google Ads. It's important to regularly review and adjust your automated rules to ensure they are aligned with your business goals and performance objectives.