What are keywords in Google Ads?

In Google Ads, keywords are words or phrases that are used to trigger your ads when people search for those terms on Google. When you create a keyword list for your ad campaign, you are telling Google which search terms you want your ads to appear for.

For example, let's say you own a flower shop and you want to create a Google Ads campaign to promote your business. You might choose keywords such as "flower delivery," "roses," and "local florist" to trigger your ads when people search for those terms.

When someone searches for a term that matches one of your keywords, your ad may be eligible to appear in the search results. The position of your ad in the search results will depend on a number of factors, including your maximum cost-per-click (CPC) bid, the relevance of your ad and landing page to the search query, and the quality score of your keywords.

It's important to choose relevant and targeted keywords for your ad campaign to ensure that your ads are shown to the right people at the right time. You can use the Google Ads Keyword Planner to research keywords and get estimates of their search volume and competitiveness.