What are dynamic keyword insertion ads in Google Ads?

Dynamic Keyword Insertion (DKI) is a feature in Google Ads that allows you to insert keywords dynamically into your ad copy. With DKI, you can create ad copy that is highly relevant to the user's search query, which can help improve your click-through rate (CTR) and Quality Score.

Here's how DKI works:

1. You create an ad with a placeholder for the keyword, such as "Buy {KeyWord:shoes}."
2. When a user searches for a keyword that is in your ad group, Google Ads will replace the placeholder with the user's search query. For example, if the user searches for "running shoes," the ad will display as "Buy running shoes."
3. If the user's search query is too long to fit in the ad copy, Google Ads will use the default keyword that you specified in the placeholder.

DKI can be a powerful tool for creating highly targeted ad copy that is closely related to the user's search query. However, it's important to use DKI carefully and ensure that your ad copy still makes sense and is grammatically correct, even when the keyword is inserted.

Here are some best practices for using DKI:

1. Use DKI in the headline and description of your ad.
2. Use a default keyword that makes sense and is grammatically correct.
3. Ensure that your ad copy still makes sense when the keyword is inserted.
4. Use DKI only for highly relevant keywords.
5. Test your DKI ads to ensure that they are performing well and making a positive impact on your campaign.