What are call-only ads in Google Ads?

Call-only ads in Google Ads are a type of ad that is designed to encourage users to call your business directly from the ad. These ads are only shown on mobile devices and include a click-to-call button that allows users to call your business with a single tap.

Call-only ads include a headline, a business name, and a phone number. They do not include a link to a website, as the main goal of these ads is to drive phone calls rather than website traffic.

To create a call-only ad in Google Ads, you'll need to follow these steps:

1. Sign in to your Google Ads account.
2. Click the "Ads & extensions" tab in the left-hand menu.
3. Click the "Ads" tab at the top of the page.
4. Click the blue "+" button to add a new ad.
5. Select "Call-only ad" from the drop-down menu.
6. Enter your business phone number in the "Phone number" field.
7. Enter a headline for your ad in the "Headline" field.
8. Enter a description for your ad in the "Description" field.
9. Choose the campaign or ad group you want to add the call-only ad to.
10. Set your bids and budget as you normally would.
11. Click "Save" to create your call-only ad.

Call-only ads can be a great way to drive phone calls to your business and can be especially effective for businesses that rely on phone calls for sales or customer service.