What are ad group bids in Google Ads?

In Google Ads, ad group bids are the maximum amount that you are willing to pay for a click on your ad in a specific ad group. Ad group bids are used to set the default bid for all the keywords and ad placements in an ad group.

When you create a new ad group, you can set the ad group bid at the ad group level. This bid will apply to all the keywords and ad placements in the ad group, unless you set individual bids for specific keywords or ad placements.

Ad group bids are important because they help determine your ad rank and the position of your ad on the search results page. The ad with the highest ad rank will appear in the top position, and the ad rank is calculated based on your ad group bid, the quality score of your ad, and the expected impact of ad extensions and other ad formats.

You can adjust your ad group bids at any time to increase or decrease your visibility and competitiveness in the ad auction. You can also use ad group bids to allocate your budget across different ad groups and campaigns, based on your business goals and priorities.

It's important to note that ad group bids are just one part of the ad auction process in Google Ads. You should also focus on improving the quality score of your ads, using relevant keywords and ad copy, and optimizing your ad extensions and other ad formats to improve your ad rank and performance.