How do you create ad extensions?

Creating ad extensions in Google Ads involves a straightforward process within the Google Ads platform. Here's a step-by-step guide to creating ad extensions:

1. **Sign in to Google Ads:**
   - Start by logging in to your Google Ads account at ads.google.com.

2. **Navigate to Extensions:**
   - Once logged in, click on "Ads & extensions" from the page menu on the left-hand side.

3. **Select the Campaign or Ad Group:**
   - Choose whether you want to add extensions at the campaign level (applying to all ads within a campaign) or the ad group level (applying to specific ad groups).

4. **Click on Extensions:**
   - Click on the blue plus button and select "Extensions" from the dropdown menu.

5. **Choose Extension Type:**
   - You'll see different types of extensions available (e.g., Sitelink extensions, Callout extensions, etc.). Click on the type of extension you want to create.

6. **Enter Extension Details:**
   - Fill in the required information for the extension you selected. For example:
     - **Sitelink Extensions:** Enter the link text (anchor text) and the URL for each sitelink.
     - **Callout Extensions:** Add short phrases highlighting key features or offers.
     - **Location Extensions:** Link to your Google My Business account to select the locations you want to show.

7. **Save the Extension:**
   - After entering all necessary details, click on "Save" or "Save and Preview" to add the extension to your campaign or ad group.

8. **Review and Edit Extensions:**
   - Once created, review your extensions to ensure they are accurate and relevant. You can edit or delete extensions if needed.

9. **Monitor Performance:**
   - Monitor the performance of your ad extensions within Google Ads. Track metrics such as impressions, clicks, and click-through rate (CTR) to evaluate how each extension is contributing to your ad campaigns.

10. **Repeat for Other Extensions (Optional):**
    - If you want to add multiple types of extensions to your ads (e.g., Sitelink extensions, Callout extensions), repeat the above steps for each extension type.

It's important to note that not all ad extensions are available for every ad format or campaign type. Google Ads may also have specific requirements or policies regarding the content and formatting of extensions, so ensure your extensions comply with these guidelines.

By leveraging ad extensions effectively, you can enhance the visibility and engagement of your ads, provide additional information to potential customers, and ultimately improve the performance of your Google Ads campaigns.

Creating ad extensions in Google Ads involves a straightforward process within the Google Ads interface. Here's a step-by-step guide on how to create various types of ad extensions:

### 1. Sign in to your Google Ads Account:

Ensure you are logged into your Google Ads account where you want to create ad extensions.

### 2. Navigate to Extensions:

Go to the "Ads & extensions" tab in your Google Ads account. Here's how to create different types of ad extensions:

#### Sitelink Extensions:

1. Click on the blue plus button to create a new extension.
2. Select "Sitelink extensions" from the dropdown menu.
3. Click on the blue plus button to add a new sitelink.
4. Enter the text for your sitelink (e.g., "About Us").
5. Enter the URL for the corresponding page on your website (e.g., https://www.yourwebsite.com/about).
6. Optionally, add description text (optional but recommended).
7. Click "Save."

#### Callout Extensions:

1. Click on the blue plus button to create a new extension.
2. Select "Callout extensions" from the dropdown menu.
3. Enter the text for your callout (e.g., "Free Shipping").
4. Click "Save."

#### Structured Snippet Extensions:

1. Click on the blue plus button to create a new extension.
2. Select "Structured snippet extensions" from the dropdown menu.
3. Choose a header (e.g., "Types," "Brands," "Styles").
4. Enter values that describe your products or services (e.g., "Casual, Formal, Sportswear").
5. Click "Save."

#### Call Extensions:

1. Click on the blue plus button to create a new extension.
2. Select "Call extensions" from the dropdown menu.
3. Enter your business phone number.
4. Customize settings like when to show your phone number (e.g., all the time, only during specific hours).
5. Click "Save."

#### Location Extensions:

1. Click on the blue plus button to create a new extension.
2. Select "Location extensions" from the dropdown menu.
3. Choose how you want to link your locations (Google My Business account or manually enter addresses).
4. Follow the prompts to link or enter your business address.
5. Click "Save."

#### Price Extensions:

1. Click on the blue plus button to create a new extension.
2. Select "Price extensions" from the dropdown menu.
3. Choose a type of extension (brands, events, neighborhoods, product categories, services, or service categories).
4. Enter details like item names, descriptions, prices, and final URLs for each item.
5. Click "Save."

#### Promotion Extensions:

1. Click on the blue plus button to create a new extension.
2. Select "Promotion extensions" from the dropdown menu.
3. Choose a type of promotion (e.g., monetary or percentage discount, promotional code, occasion).
4. Enter details like promotion dates, occasion details, and final URLs.
5. Click "Save."

### 3. Review and Save:

After entering all the required information for your ad extension, review the details to ensure accuracy. Once you're satisfied, click "Save" to add the extension to your Google Ads campaign.

### 4. Monitor Performance:

After creating ad extensions, monitor their performance regularly in Google Ads. You can review metrics like impressions, clicks, and click-through rates (CTRs) to understand how effectively the extensions are contributing to your ad performance.

By utilizing ad extensions effectively, you can enhance your ads with additional information and encourage potential customers to engage with your business in meaningful ways, such as visiting your website, calling your business, or exploring your product offerings.