Great topic! Here's a clear, actionable guide on how to write SEO content for your contractor website to rank higher on Google and attract more local clients:

How to Write SEO Content for Your Contractor Website and Rank on Google
1. Understand Your Audience & Their Search Intent
Identify the main services your contractor business offers (e.g., roofing, plumbing, remodeling).

Understand what your potential clients search for online. Are they looking for how-to guides, service pages, pricing info, or local contractors near me?

Use tools like Google Keyword Planner, Ahrefs, or Ubersuggest to find relevant keywords with good search volume and low competition.

2. Choose the Right Keywords to Target
Focus on local SEO keywords like "best roofing contractor in [city]" or "emergency plumber near me."

Use a mix of:

Short-tail keywords (e.g., "roof repair")

Long-tail keywords (e.g., "how to fix a leaking roof in Atlanta")

Include LSI (Latent Semantic Indexing) keywords related to your main topics to boost relevance.

3. Write High-Quality, User-Friendly Content
Be clear and concise: Use simple language that your clients understand.

Solve problems: Create content answering common questions and pain points your customers have.

Use headings and subheadings: Break content into sections for easy reading (H1, H2, H3 tags).

Include images and videos: Before & after photos, project walkthroughs, or customer testimonials build trust and engagement.

Call to Action (CTA): Encourage visitors to contact you or request a quote.

4. Optimize On-Page SEO Elements
Title Tag: Include your primary keyword and location. Example: "Expert Roofing Contractor in Denver | ABC Roofing"

Meta Description: Write a compelling summary with your keyword to improve click-through rates.

URL Structure: Keep URLs short, descriptive, and keyword-rich. Example: www.yoursite.com/roof-repair-denver

Alt Text: Use descriptive alt text for all images with relevant keywords.

Internal Linking: Link to related pages within your site to improve navigation and SEO juice.

5. Create Service Pages & Local Landing Pages
Develop dedicated pages for each service you offer with unique content.

Create city-specific landing pages if you serve multiple locations.

Highlight testimonials, certifications, and licenses to build credibility.

6. Publish Helpful Blog Content
Write blog posts addressing common customer questions, trends, and tips.

Examples:

"Top 5 Signs Your Roof Needs Repair"

"How to Choose the Right Plumbing Contractor"

"Benefits of Remodeling Your Kitchen in [City]"

7. Leverage Google My Business & Reviews
Optimize your Google My Business (GMB) profile with accurate info, photos, and posts.

Encourage satisfied customers to leave positive reviews.

Respond to reviews professionally to build trust and improve local rankings.

8. Monitor & Improve Your SEO Performance
Use Google Analytics and Google Search Console to track traffic and keyword rankings.

Identify what content performs best and update it regularly.

Fix technical SEO issues like broken links, slow load times, and mobile usability.

Final Tip:
SEO is a marathon, not a sprint. Consistently publish helpful content, optimize for your local market, and engage with your audience online—and you'll see your contractor website climb the Google rankings.

Would you like me to help you create:

A keyword research list tailored to your contractor niche?

Sample optimized service page templates?

A content calendar for your blog?