How often should you update your keyword list in Google Ads?

The frequency with which you should update your keyword list in Google Ads depends on a variety of factors, including the size and complexity of your campaign, the level of competition in your market, and the performance of your keywords.

As a general rule, it's a good idea to regularly review and update your keyword list to ensure that it remains relevant and effective. Here are some guidelines for updating your keyword list in Google Ads:

1. **Monitor your campaign performance:** Regularly monitor your campaign performance to identify keywords that are performing well and keywords that are underperforming. Use metrics like click-through rate, conversion rate, and cost per conversion to identify areas for improvement.
2. **Conduct keyword research:** Regularly conduct keyword research to identify new and relevant keywords that you can add to your campaign. Use tools like Google Keyword Planner, Google Trends, and competitor analysis to identify keywords that are closely aligned with your products or services.
3. **Add negative keywords:** Regularly add negative keywords to your campaign to exclude irrelevant searches and improve the relevance of your ads. Use the search terms report in Google Ads to identify irrelevant searches and add them as negative keywords.
4. **Optimize your ad copy and landing pages:** Regularly optimize your ad copy and landing pages to ensure that they are closely aligned with your keywords. This can help to improve the relevance of your ads and increase your click-through rate.
5. **Review your keyword list:** Regularly review your keyword list to ensure that it remains relevant and effective. Remove any keywords that are no longer relevant or performing well, and add new keywords that are closely aligned with your products or services.

As a general rule, it's a good idea to review and update your keyword list in Google Ads at least once a month. However, depending on the size and complexity of your campaign, you may need to review and update your keyword list more frequently. By regularly reviewing and updating your keyword list, you can improve the relevance and performance of your ads, and reduce your cost per click.